In Module 4, we will explore the different aspects that we need to take into account in order to introduce a sustainable model to support the project We will introduce different approaches and methods to price setting, and how you can get the most value from the product or service you’re selling.
In the Go-to-Market workshop we will talk about the ways you can utilize your inside and outside resources to deliver your unique value proposition to customers and achieve competitive advantage. With multiple simulations and team work assignments, we will explore keystone GTM concepts, from defining the bullseye frameworks and unique selling propositions of various companies, to examining the degree of product-market-fit of each of the teams’ startup idea.
Each team will get the chance to deliver their first pitch in front of a hand-picked jury of representatives of the Bulgarian startup ecosystem and get useful feedback on their progress, and how they could improve different aspects of their projects. Throughout the program, there will be a total of 4 pitching sessions in front of a jury, plus a Grand rehearsal and the consequent final Demo day.