Let’s play a little game. You get the answer to this next question correct and we’ll… Buy you an ice-cream I guess: What is Marketing?
Easy right? Well what most people answer would be something along the following lines:
1) It’s the advertisements you use both offline and online.
2) It’s Posters you put up around town.
3) Digital Marketing is SEO and keywords, and google ads and all of that.
4) Why do I care?